SEO Fundamentals
Discover the principles of search engine optimization and learn how to improve your website’s visibility on Google using SEO best practices.
- Level
- Beginner
- Duration
- 0 min
- Detailed program
- 0 modules · 0 lessons
- Instructor
- Hassen
SEO Fundamentals
Search engine optimization (SEO) helps improve a website’s visibility in unpaid search results. It is an essential way to attract relevant traffic, increase brand awareness, and generate long-term business opportunities.
This course introduces the fundamentals of SEO and explains how search engines discover, index, and rank web pages, along with the main factors that influence search visibility.
What you will learn
Understand how search engines work.
Discover the three main pillars of SEO: technical SEO, content, and authority.
Identify the essential elements of an optimized web page.
Understand keywords and search intent.
Explore the core tools used to monitor SEO performance.
Who should take this course?
This course is designed for beginners, entrepreneurs, marketing professionals, content creators, and website owners who want to build a solid foundation in SEO.
Learning approach
The course combines explanations, practical examples, and exercises to help you apply the concepts to a real website or a practice project.
Learning objectives
- Understand the role of SEO in a digital marketing strategy.
- Explain the main stages of how a search engine works.
- Distinguish crawling, indexing, and ranking.
- Identify the three main pillars of search engine optimization.
- Recognize the essential SEO elements of a web page.
- Understand the basics of keywords and search intent.
- Discover the key indicators used to monitor SEO performance.
Prerequisites
- Be able to browse the Internet.
- Have a general understanding of how websites work.
- No previous SEO experience is required.
Skills you will gain
- Understanding of how search engines work.
- Ability to identify key SEO optimization factors.
- Ability to recognize the essential elements of an optimized page.
- Understanding of keyword research fundamentals.
- Ability to identify initial SEO improvement opportunities for a website.
Detailed program
Further resources
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